The Outdoor Foundation, the charitable arm of Outdoor Industry Association, hosts an annual fundraising event called Outsiders Ball in Salt Lake City on the eve of the Outdoor Retailer summer trade show. The Ball raises funds for Outdoor Nation, an organization committed to providing opportunities for young people to experience the outdoors. The Ball had been successful in the past, but the Outdoor Foundation wanted an agency to update the brand, increase donations, and manage the planning and execution of the event.
What We Did
We started by auditing the previous year’s Ball, identifying what worked, what missed the mark, and what needed to change. 2016 was the centennial anniversary of the founding of the National Park Service, so we created an event narrative and visual designs that celebrated the beauty and grandeur of our country’s National Parks as well as the inspiring work of Outdoor Nation.
Our goal wasn’t just to convince people to donate to a good cause; we wanted guests to connect with Outdoor Nation’s mission and become enthusiastic about the work. Partnering with brands like REI, Yeti, Vasque, North Face, Smartwool, Chaco, and more, we designed an experience that told the story of Outdoor Nation and encouraged guests to support the organization’s work.
On the day of the Ball, our team managed the event setup, from vendors to trails markers, creating a premier experience for the world’s best outdoor companies, organizations, and advocates. More than 1,000 outdoor industry leaders attended the Ball, raising $210,000, which impacted 30,000 youths.