Designing a new look for an Austin-based lifestyle brand

The Problem

ESPEROS, an Austin-based lifestyle brand that creates stylish and functional bags, wanted to expand brand recognition and deepen customer loyalty.

What We Did

After completing a brand audit, our team determined that ESPEROS needed to establish a consistent, cohesive art direction that captured the brand’s ethos and mission. Our first step was to execute a visual rebrand, introducing new primary and secondary marks, typefaces, and color palettes. We paired the rebrand with a website redesign aimed at improving user experience and functionality. As ESPEROS’s official design agency, Embassy produces all graphic work, marketing collateral, campaign assets, and branded content.

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